Your audiences are looking for a personalised experience.

Boostify conducted research and found that 90% of consumers report positively towards Brands who treat them as individuals, but only 20% feel there are any Brands that understand and care about them. If your customers can relate to your Brand in a more personalised way, they are more likely to trust it and hence, interact with your Brand.

Social platforms are constantly churning out new video formats to improve engagement across their sites and apps, which could yield new opportunities for Brands. Cisco Systems projects video will comprise 82% of consumer internet traffic in the U.S. in just a few years. Learn how you can incorporate Video for your Brand.

Marketing Automation helps you to maintain a consistent schedule of contact with your customer base. This strengthens your Brand presence across your platforms while consuming lesser resources.

Marketing Automation tools help companies to be efficient with their marketing resources due to its low maintenance requirement.

However, more than just automating marketing efforts, these tools also help companies to analyse and forecast customer behaviours so that companies can get better at generating relevant and engaging content to them without being too obtrusive.

Content marketing today is crucial for any brand. Content marketing revolves around the creation, publication, and distribution of content across key channels to a target audience in order to bring new traffic (and therefore new customers) to your business.

As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

Today, the success of your brand is no longer measured by your product, service, or how much money you are willing to pump into your next marketing campaign. The adage that the 'customer is king' hasn't changed.

But the world has.

Environmental issues, social upheaval, game-changing new technologies, and turbulent global markets are changing the way consumers think, act and behave.

Not only are customers highly-connected, smarter, and more aware of social issues plaguing the world, they are scrutinizing businesses like never before. With the rise of social movements over the past 2-3 years, notably Me Too, Black Lives Matter and now the Climate Change movements which have shaped consumer perception on Brands.

The important question is: Can brands keep up?

"Phigital" literally is defined as Physical + Digital. It is an interactive and engaging means of building and enhancing customer experience. Technology has been constantly blurring the boundaries between physical and digital worlds, and the generation Z is hooked to this phigital world that is a combination of the physical as well as the digital experiences providing the customer with blended experience.

Striking a balance between digital and physical customer experiences is the key to successful Brand building.

This is what makes "Phigital" experiences such an integral part of modern Branding strategies.

Online communities are not just for big brands. Every company wants to be customer-centric.

From emerging start-ups to established conglomerates, Brands of all sizes now recognise that getting closer to customers is key to long-term business success. Various types of online communities have now become an essential tool to harness customer feedback and insights.

In the last decade, online communities have taken over the business world. The online community market is now approaching $1 billion in value, and it is a space that is projected to continue to grow.

Today's consumers have more options than ever when it comes to choosing a cluttered marketplace of products and services. In such a fiercely competitive environment, brand trust has become an important competitive differentiator. Brands need to do a better job at winning a consumer's trust in the era where data breaches to fake news to corporate failures are all too common. Increasingly the issues of trust and transparency are ruling the headlines more often than not. Brands must do better at treating customers as individuals focusing on building trust and relationships with them.

Branded Experience gives customers in-depth experiences with products, environments, staff, communications and other Brand touchpoints in order to give them enough information to make the purchase decision.

A Branded experience provides intimate, engaging and unique customer experiences or interactions with the Brand.

As a driver for the future, what are you doing to Stage a Branded Experience for your customers?

With shrinking screen sizes and new channels for advertising, something about branding is becoming increasingly apparent to business owners: logos are no longer "one size fits all."

Responsive identity are shape-shifting elements of the brand that change in size, complexity or even color to accommodate and adapt to wherever they are placed.

Are you using your staff strategically to advocate and market your Brand? Amplifying your Brand through your employees can dramatically boost visibility, potentially capturing the attention of many new prospective customers. When you have an employee advocacy program in place, employees are often encouraged to share content that will appeal to the types of people or organisations you seek to do. Imagine the potential reach and influence that your employees can have with their social networks for your brand.

Consistent Branding across all platforms has been shown to increase revenue by up to 23% where organisations have shown a greater focus on Brand consistency and compliance across their touchpoints.

There has been increased adoption of Brand manuals and Brand education to help teams be compliant with their business' latest style guidelines and on top of their Brand identity.

Brands will also start to see that consistency is not just visual elements but also verbal and vocal elements. Meaning not just how the Brand looks but what it says and how it says it across its touchpoints.

Many B2B organisations have recently realised the effectiveness of brand building. It has been observed that the way people interact with B2B brands are incredibly similar to how they engage with B2C brands. Most B2B organisations do not realise how essential building long-term Brand awareness is for B2B companies as growing sales usually depends on successfully building relationships and customer loyalty.

Online reviews are less trustworthy than we think which makes customers extremely sceptical. The rise of fake reviews and mindless keyboard warriors have shaken the core of online trust. The only way around this is to ensure your Brand has authentic reviews that can be shared strategically. Every review needs to show to your customers that they can trust you.

In recent years, everybody has been trying to remove clutter from their day-to-day lives a la Marie Kondo. This shows that Minimalism has taken over the globe in many areas. The movement seems to have caught up even in the business industry as many companies started stripping down their Branding to the simplest possible form. Have a look to see if Minimalism is an approach your brand can take.

Focused Targeting is a strategy that targets very defined and specific segments of your markets.

Identifying and gaining the loyalty of your target audience is the necessary means of reaching your Brand objectives.

Knowing your target market inside and out will help provide information that is needed to achieve your Brand marketing goals and provide you with a focused approach to Branding.

Storytelling is one of the most powerful ways to breathe life into your brand and is also one of the main components of a solid content marketing approach. Storytelling, when done right, will pull a consumer into the world of a brand to see a different perspective, showing them the bigger picture. The story is an invitation for someone to participate in something bigger than themselves, something they believe in and something they can relate to.

What do Steve Jobs, Michael Dell and Richard Branson have in common? They are leaders who have built a strong personal brand for themselves that ties in with that of their organisation. The premise is that leaders' behaviours will have an impact on the behaviours of everyone within the organisation, which in turn has an impact on customers' perceptions and experience... and, ultimately, the success and growth of the organisational brand.

Creativity simply allows a message to be remembered, which can lead to higher brand recognition and sales. Creativity is not just about inventing things. It is also about looking at new ways or tackling problems/needs in a manner that no one else has considered.

A research by PWC on customer experience indicated, 46% of customers will leave the Brand if employees are unknowledgeable about the brand and close to 65% of customers will do the same if they encounter a bad employee attitude.

Employees are extremely important in lifting your Brand. You will need to work on building a solid foundation for employee engagement that is driven by what your brand stands for. Achieving a high level of internal brand engagement, will drive brand performance outside.